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Everything Begins

Kristjana S. Williams

Kristjana S Williams is an artist with 10 years experience in the realm of illustration, graphics, design and fashion. As founder and creative director of Beyond the Valley in London she has supported and worked alongside new emerging talent across the industries of fashion, art and design.

Kristjana’s designs are bright & bold, layering and interweaving the aesthetic of Victorian prints with modern and contemporary illustration. Inspired by the starkness of Icelandic nature and the symmetry that lies in all things living with hundreds if not thousands of layers building up and constructing the complete image.

Recent work includes a commission by Purple Creative to create a ‘new visual identity’ for Zubrowka Vodka, art direction for the Wilderness Festival (2011 & 2012), large scale mural displays at the V&A for the last London Design Festival, a collaboration with heritage furniture maker George Smith and wallpaper designer Cole & Son, exclusive prints for Liberty of London and commissions by the Chanel Group among others.

 

Kristjana S Williams

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