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Everything Begins

Olli Ella

Olli Ella was born in 2009 In London, England. Sisters Chloe and Olivia Brookman set out to create a collection of stylish nursery decor and accessories that was playful, iconic, and above all, beautifully made.

As with all designers at Everything Begins, Olli Ella is serious about quality and manufacture all of their designer nursery decor in England and Australia using the finest materials. When they do import from overseas, for example with their stunning range of rugs for kids rooms, they hand-pick suppliers who are fair trade and share their ethos of quality and attention to detail.

Olli Ella was founded on the idea that just because something is made for a nursery, it needn’t look out of place elsewhere. From their wool and felt designer floor rugs, to their storage pieces, every piece in the Olli Ella collection is made for a child’s space, but looks fabulous in grown-up spaces too.

Before starting Olli Ella, Chloe and Olivia studied design and art history, and opened a small, quaint art gallery in the heart of London, specialising in 20th century works.   Chloe lives in Sydney Australia with her family, and Olivia lives in London, England with hers.