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Everything Begins

Meet the Artist: Ursula Hitz, Queen of Typography Map Art.

Posted on August 19, 2013 by Amy There have been 0 comments

Everything Begins somewhere. Tell us a bit about your background – what path led you to what you are doing now and the creating of your beautiful type map prints?

I’m a trained graphic designer and moved to London in 2002 to gain work experience. I stayed and moved to Brighton in 2009 with my partner at the time. I struggled to find a job in the area and started doing ‘my own thing’. Projects I’d worked on at the time included making vernacular typefaces, greeting card designs based on fictional creatures, writing a blog and setting up an online shop. It was then that a friend approached me with a London postcard project, which lead to my first London type map design. It was too intricate to fit on a postcard, so I turned it into a poster instead. I decided to have the map screen printed for a London based friend’s wedding. A local framer was interested in stocking my map, and that’s more less how it all started.

Ursula Hitz Typographic Map Art Ursula Hitz, the Queen of Typographic Map Art and City Art Prints.

What challenges have you faced since starting out as an artist and on the flip side your biggest triumph?

I didn’t anticipate how much admin, bookkeeping, correspondence, marketing work is involved. Although I love the flexibility of running my own business, sometimes I feel a little isolated.

The best thing about the commercial success  is that it has given me confidence to trust my instincts, and gives me time and space to explore what I’m interested in.

Ursula Hitz New York City Type Map New York City Type Map by Ursula Hitz. One of a series of fourteen type map prints including New York city print, London city print, Paris city print and more.

New York City Type Map | Detailed View of New York City Type Map Art Print Detailed view of New York City Type Map available to buy from Everything Begins. One of fourteen city type maps, including London Type Map, New York Type Map and Paris Type Map.

How would you describe your work & what would you say is the most special thing about your work?

With the type maps I think it’s the combination of dense information and the abstract quality of the chaotic evolving texture.

Type Map Prints and City Art Prints by Ursula Hitz utilise a lino cut printmaking technique Ursula Hitz Type Map Prints are created using a lino cut printmaking technique as seen here on an earlier limited edition print.

What are you most proud of in your work?

What makes me proud is when people relate to the artwork and explain how the visual representation resonates with their own experience.

Type Map Print Screens for Ursula Hitz type maps and city art prints Type Map Screens in Ursula Hitz's London based studio. Ursula Hitz creates stunning limited edition city art prints and city type maps, each of which is available to buy through Everything Begins.

What kind of material do you think has great possibilities?

Hmm.. I wouldn’t discriminate against any material – I recently visited Souzou (Outsider) art  exhibition. Many of the pieces on show are made of  common, everyday-life materials; such as wool sewn to stretched fabric, mini sculptures made of shiny plastic wrappers, and other materials we are more used to seeing outside the context of art. I love materials that enhance the meaning of an object or add an element of surprise to it.

In terms of product and furniture design - I love rustic materials, the craftsy and imperfect. I’m also enthusiastic about recycled and up-cycled materials – not at least because it’s more sustainable and unique.

City Type Maps in Ursula Hitz's London based studio City Type Map Prints in Ursula's London Based Studio.

Which product would you redesign if you could?

Its not a specific product – I would create a bespoke tailoring software/facility for fashion shops. It would scan customer’s body shape and produce tailored versions of any item in the shop. That’d be so practical!

San Francisco Type Map Print by Ursula Hitz San Francisco Type Map print by Ursula Hitz.

New York City Type Map New York City Type Map by Ursula Hitz. One of fourteen city type maps available to purchase online at Everything Begins.

New York City Type Map by Ursula Hitz Central New York City Type Map by Ursula Hitz.

What does a typical day at work look like? 

My typical day starts with a bowl of cereal, the rest varies every day – I work as freelance designer in a design studio two days a week. One day a week I meet up with a friend (currently on the Southbank) and we work on new ideas, personal projects or commissioned work in a café with wifi. The remaining days I work from home or in my workshop replying to emails, organising shows, developing new designs etc.

Greater London City Type Map Print by Ursula Hitz Greater London City Type Map Print by Ursula Hitz.

Central London Type Map Print by Ursula Hitz Central London Type Map Print by Ursula Hitz, also available in Peach / Teal

London Borough City Type Map by Ursula Hitz London Boroughs City Type Map by Ursula Hitz. One of fourteen city type maps and city art prints available to buy online at Everything Begins.

What would be your dream creative project or collaboration?

I’d love to team up with a graffiti writer and create some large-scale artwork on a wall. Since the start of this year I live in Deptford, and I’d love to team up with Deptford Council / local shop owners and paint all the shutters on the High Street – ideally a community project where local artists get a chance to participate. Oh.. and I’d love to design a book cover for a novel.

If you weren’t a designer what would you do?

I might be a gardener in summer and a librarian in winter.

Paris Type Map Print by Ursula Hitz Paris Type Map Print by Ursula Hitz. One of fourteen city type map prints and city prints available to buy online from Everything Begins.

What inspires you?

Everyday life – my neighbourhood, friends, everything I see.

What are your favourite reads, both magazines & blogs?

For a while I was quite into GrainEdit.comformfiftyfive.comboooom.comFFFound.com and other design and art blogs. Recently I don’t seem to get round to reading much – on weekends I sometimes buy The Observer or The Independent – mainly reading the magazine that comes with them.

Amsterdam Type Map Print by Ursula Hitz Amsterdam Type Map Print by Ursula Hitz.

What are you listening to right now?

I’m listening to BBC radio 6. Now playing; 'Let’s clean up the ghetto' – by The Philadelphia in All Stars.

What books would we find on your bedside table?

You’d find Zadie Smith’s NW8. There’s also Jack Kerouac’s ‘On the Road’ – the latter is a bit dusty.

Berlin Type Map Print by Ursula Hitz Berlin Type Map Print by Ursula Hitz. One of fourteen city type map prints created by Ursula and made available to buy through Everything Begins.

What art would we find in your home?

I have a screen print of a penguin with a superman badge super-imposed on his chest, a few prints I bought in Vietnam, a photo of an industrial building which is a gift from a friend, type cases with random small items, and some of my own prints which I had framed for a show in a café.

What does a perfect day off look like?

Walking down Deptford Market looking for curiosities and bargains, having lunch in café with a friend. Reading the paper, going for a run, seeing an exhibition with an art-loving friend, and in the evening going to a gig or to the cinema.

Zurich Type Map Print Zurich Type Map Print by Ursula Hitz. One of fourteen city type map prints created by Ursula and made available to buy through Everything Begins.

What/were was the last amazing meal you ate?

I loved the sweet and sour prawns with green tea at the Vietnamese restaurant next door, which was especially good; having skipped breakfast.

Most treasured possession?

Hm.. I think I’m most attached to my painted, weathered wood, ‘treasure chest’. It’s probably Moroccan. I found it in a shop (not for sale) when living in Streatham.

Rome Type Map Print by Ursula Hitz Rome Type Map Print by Ursula Hitz. One of fourteen city type map prints created by Ursula and made available to buy online through Everything Begins.

Where would we find you on a Saturday?  Doing what?

You’d find me walking down Depftord market, getting groceries and ‘treasure’ hunting.  Later I might go for a run along the Thames or around Greenwich Park. Now that finally summer temperatures have arrived you'd find me in the Lido or Hampstead ponds with a friend.

London’s best kept secret?

I will let you know when I find out.

 

Buy Type Map Prints by Ursula Hitz Click to shop the complete collection of city type map prints and city art prints by Ursula Hitz.


This post was posted in Designer Interviews, Hard to Find Gifts, Limited Edition Prints, Typographic Art, Wall Art and was tagged with Affordable Art, City Art Prints, Designer Inteviews, Everything Begins, Hard to Find Gifts, Hard to Find Homewares, Limited Edition Art, Limited Edition Prints, London Art Prints, London Type Map, Luxury Gifts, New York Type Map, New York Typography Map, Paris Map Art, Paris Wall Art, Typographic Prints, Typography Maps, Unique Gifts, Ursula Hitz

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